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SUPER BOWL LX
Cadillac Formula 1® revealed the team’s first-ever livery during this year’s Super Bowl with a 30-second film
voiced by JFK’s “We choose to go to the moon” speech, positioning F1 as the country’s next great mission.
Cadillac Formula 1® revealed the team’s first-ever livery during this year’s Super Bowl with a 30-second film
voiced by JFK’s “We choose to go to the moon” speech, positioning F1 as the country’s next great mission.
CADILLAC COUNTDOWN
Then, immediately after the game, we unveiled the car live in Times Square
— the world’s most iconic stage for a countdown.
Then, immediately after the game, we unveiled the car live in Times Square
— the world’s most iconic stage for a countdown.
APPLE x CF1: SHOT ON IPHONE
From there, the momentum expanded: a Shot on iPhone campaign with Apple and
DOOH across major cities extended the moment nationwide.
From there, the momentum expanded: a Shot on iPhone campaign with Apple and
DOOH across major cities extended the moment nationwide.